Axel, Athena and Zero

Axel · Athena · Zero · Based in Southern Indiana

Premium gear for dogs deserve better.

Built by dog owners. Tested by a 115lb German Shepherd, a Golden Husky with bad joints, and a rescue that completed the pack. Every product earns its place.

Free Shipping on Orders Over $50US & UK Brands OnlyTested By Real Dogs10% Of Zero's Bundle To Shelters30-Day Hassle-Free ReturnsFree Shipping on Orders Over $50US & UK Brands OnlyTested By Real Dogs10% Of Zero's Bundle To Shelters30-Day Hassle-Free Returns
Athena
Athena
Golden Husky Mix · 7 Years
Our joint health specialist. The reason Athena’s Line exists.
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Axel
Axel
German Shepherd · 115lb · 5 Years
If it survives Axel, it earns a place in the store.
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Zero
Zero
Rescue Mutt · 1.5 Years
Left on a roadside. Waited a week. Now steals Axel’s couch spot every night.
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Zero photo
10%
To rescue shelters
Zero's Story

Abandoned. 7 days in a cage.
Then she found us.

Three puppies left on the road. Her brothers were adopted. Zero was not. We found her in a concrete cage, crying. We offered double the adoption fee. The shelter said no. Day seven, they released her. She walked straight in and took Axel’s spot on the couch. She has not looked back since.

7 days
She waited in that cage
10%
Of every bundle to shelters
3.3M
Dogs in US shelters now
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The Three Hounds Journal

Real advice for real dogs.

All articles →
Photo Coming Soon
Journal
Why Your Large Breed Dog Needs a Different Kind of Bed Tags: Wellness, Athena's Line
3 min read
My Store Admin
Photo Coming Soon
Journal
The First 30 Days With a Rescue Dog — What Nobody Tells You Tags: Rescue, Zero's Story
5 min read
My Store Admin